In a cloud of sacred smoke
Moving into the inhalation ritual space about 12 months ago ignited a natural interest in this practice. Tobacco has such a terrible reputation but as with anything when used We all have a flamboyant death wish, if you will, we just look to the north and see fires, and the ground shakes beneath us, and they tell us the waters are rising. So we ask, ‘What the hell is the difference? When used properly, as a life-affirming and sacramental substance that plays a significant role in Native creation myths and religious ceremonies.
We aim to revolutionize inhalation rituals by transforming the status quo. Spearheaded by innovation, we aim to provide superior physical, emotional and mental benefits through inhalation. We are reimagining recreation, sensorial discoveries, and social connections. Most wait for the future. We are creating it now. AL FAKHER, the number one brand of shisha molasses worldwide, is part of the AIR family.

In every walk with nature one receives far more than he seeks. -John Muir. Alaska. 1940
Miguel de Unamuno states that substances in the world aim not only to persist but also to change. In his words:
We attribute some sort of consciousness . . . to all living things, and even to the stones themselves, for they also live. And the evolution of organic beings is simply a struggle to realize fullness of consciousness through suffering, a continual aspiration to be others without ceasing to be themselves, to break and yet to preserve their proper limits.
Unamuno (1954: 141)
Unamuno's idea that things aspire to change contrasts with Spinoza's concept of conatus, which is the effort to persist in existence. Jane Bennett expands on this by attributing agency to non-human things, suggesting they have the power to influence events. Critics argue that Bennett's view anthropomorphizes these things. To refine her concept, it's useful to focus on the sophisticated interactions between substances, emphasizing surfaces as zones of contact and transformation. These surfaces enable dynamic processes like absorption and reflection, driving changes in substances and mediums. This constant interplay reflects cultural nuances and life-making processes, especially evident in indigenous rituals.