Vicente David Gutiérrez a.k.a. VICE, pronounced Veesé. From the Latin Vincere - to conquer, overcome, prevail. A mix between Vicente, vicio, and voice: a name meaning both bad habit and voice. Chilean creative director, visual artist, storyteller, permaculture designer, budding philosopher, poet and image critic.

ByVice Studio was founded by Vicente Gutiérrez, a seasoned Creative Director with 16 years experience shaping brand experience across 3 continents. The site forms a holding house for some of the concepts and ideas that Vicente has given his attention to. Design and philosophy are the primary drivers that populate the site’s content.