Vicente David Gutiérrez a.k.a. VICE, pronounced Veesé

From the Latin Vincere - to conquer, overcome, prevail. A mix between Vicente, vicio, and voice: a name meaning both bad habit and voice.

At the office, simply known as Captain Vee.

Born Santiago, Maipo Valley, Andes Mountain Range [Southern Hemisphere]. Raised in Patagonia.

Chilean creative director, visual artist, storyteller, permaculture designer, budding philosopher, poet and image critic.


Our Story

I’m Vicente, but most people just call me Vice, pronounced Veese, a mix of English and Spanish. It’s a play between Vicente, vicio, and voice: a name that means both habit and voice. At work, the guys call me Captain Vee.

ByVice Studio was founded by Vicente Gutierrez, a seasoned Creative Director with 16 years experience shaping brand experience across 3 continents. The site forms a Holding House for some of the concepts and ideas that Vicente has given his attention to. Philosophy and design are the primary drivers that populate the site’s content.

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